How I Started My Woman-Owned Lingerie Business (And Why It's About More Than Clothes)

Confidence Starts Underneath — And So Does This Story

I Love Me More Everyday didn't start as a business idea. It started as a personal need.

A few years ago, I went through a difficult season in my life — emotionally, mentally, and financially. I was trying to rebuild myself while still showing up for everyone else. And during that time, I realized something important: a lot of women are going through the same thing, but they feel completely alone.

We deal with stress, family pressure, work burnout, heartbreak, trauma, and self-esteem issues — and we still show up every single day. But so many of us forget to choose ourselves in the process.

That's where this brand was born.

From a Personal Need to a Women's Empowerment Brand

At first, I started selling lingerie online to help women feel beautiful again — not for someone else, but for themselves. And as the brand grew, I saw something very clear: women weren't just buying clothing. They were buying confidence, comfort, and a moment to feel good again.

That truth guided every decision I made from there.

Today, I Love Me More Everyday is built around three core categories that support women throughout their day:

• Lingerie — Pieces designed to make you feel beautiful, sensual, and celebrated in your own skin. From delicate lace sets to everyday intimates, our lingerie is made for real bodies in every size.
• Bralettes — Comfort doesn't mean compromise. Our bralette collection blends soft fabrics, inclusive sizing, and effortless style — perfect for layering, lounging, or living your life.
• Accessories — The finishing touches that complete your look and your self-care routine. Because choosing yourself goes all the way down to the details.

Our Mission: Remind Women to Choose Themselves Every Day

Our mission is simple: to remind women to choose themselves — every single day.

We create pieces that help women feel confident, supported, and comfortable — no matter their size, shape, or stage of life. We believe self-love isn't a luxury. It's part of healing, mental well-being, and starting over after difficult circumstances.

That's also why $1 from every item sold is donated to domestic abuse survivors. Because rebuilding confidence and rebuilding a life go hand in hand.

What We Stand For

Real Bodies. Real Confidence. We design for real women — from regular to curvy and plus-size. Our lingerie and bralettes are made to fit and flatter, not to conform to a narrow standard of beauty.

Community Over Competition. We support and uplift the women around us — in our store, on our social channels, and through Women Empowerment Events.

Intentional Self-Care. Every product is a reminder to put yourself first. Whether it's a lace lingerie set you wear just for you, a bralette soft enough to sleep in, or an accessory that makes you smile — it all counts.

Sustainability Matters. We use eco-friendly packaging and responsible practices, because caring for yourself and caring for the planet aren't mutually exclusive.

Why I Do This

Because I know what it feels like to lose yourself. I know what it feels like to start over.

And I know how powerful it is when a woman finally says: I deserve better. I deserve me.

I Love Me More Everyday is more than a store. It's a Women Power Network — a reminder that you're allowed to grow, heal, and choose yourself again and again.

Thank You for Being Here

Whether you're rebuilding your confidence, refreshing your wardrobe, or simply choosing yourself today — we're honored to be part of your journey.

Start with what's closest to your skin. Explore our lingerie, find your everyday comfort in our bralettes, and complete your look with our accessories.

Because confidence? It really does start underneath. ❤️

Love, Vima